About

We have been at it since 1999.

For years we made clothes that carried other people's labels and learned the things you only learn from volume. Which seams hold after ten washes. How lawn behaves in July. Why one dupatta falls and another hangs.

In 2016 we launched Cocobee, our own children's wear label, and grew it to twenty-five stores across Pakistan.

Twenty-six years. Ten million garments. Over a million customers.

Vivi is our new chapter.

An extensive line of eastern wear. Semi formal and casual pret in cotton and cambric, festive and formal pret in silk and organza, everyday wear in cotton. We have been making all of it that whole time, on our own floor. If a label says cambric cotton, it is cambric cotton.

Just like we dressed your little ones, we hope to be a part of your wardrobe too.